The LEGO Company History

Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932 made wooden furniture and toys. His business wasn’t very profitable and he struggled to make ends meet in the first 30 years. But in 1934, he shifted his focus on building toys and changed the name of his company to LEGO which is a contraction of the Danish words “leg godt” (play well).

In the 1960s, the company began to expand to other Nordic countries. The company came up with a smaller brick, ideal for children with small hands. It was named DUPLO (after the Latin word duplex, which is a reference to a twofold). This allowed children to create more detailed models.

In the 1970s, Lego began to introduce new features that would make its products stand out from the competition. They introduced different faces to the miniature figures. This made the minifigures appear more realistic and enabled them to display different expressions and emotions. The Lego Group also added wheels to its bricks, opening the possibility of building vehicles and other machines that could move.

The next major step for the company came when it introduced dedicated themes — a system within systems that allowed customers to create a specific world or situation. This helped the company make its brand more recognizable and helped them appeal to a younger audience. The company also increased production by opening factories in South Korea and Malaysia.